Branding vs Marketing: Importance and Difference
Have you ever focused on the term often used by us in routine, Branding, and Marketing? They are nearly connected to each other but has a major mean difference in itself. Do they relate to each other? Are they part of each other? What is the difference between them? Many questions at a time, right? For marketing like B2B, B2C, C2C, Campaigns also these terms play a vital role.
Let’s clear both the terms and also see the difference between them:
What are Branding and Marketing?
Branding relates to who you are? And the strategy it relates to. Branding is all about Mission, Vision, and Values.
Marketing relates to how you build awareness. Marketing is a bundle of tool or methods you follow to promote your brand or business. Marketing involves Services, Sales, Advertisement, Relationship, Business Plan, Management and Product awareness.
Role: Your Brand is your identity, while Marketing is the message you try to convey.
What comes first?: Branding comes before Marketing, while the marketing campaign is constructed after creating your brand strategy.
Timing: Branding isn’t one time practice, it’s an on-going process, while Marketing is a one-time activity.
The key difference between Branding and Marketing:
The main focused points you should take care of while branding your products. Let’s have a quick tour at below points:
- Marketing is the message you try to convey. Your brand is your identity.
- Branding comes before marketing.
- You are the owner of your marketing, but consumers are the owner of your brand.
- Branding is a strategy. Marketing is a tactic.
- Marketing discovers and stimulates buyers. Branding makes devoted customers, supporters and even evangelists out of them.
- Branding is as important to the success of a firm or a non-profit as having financial lucidity, having awareness for the future along with quality personnel.
The another question comes to the mind is –
Which comes first? Branding or Marketing?
Although they relate each other, Branding is the core part of marketing, so its obvious Branding comes first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.
Your branding includes attributes such as a high commitment to quality, community, convenience, communication—or an ongoing commitment to a specific need your target audience needs to be fulfilled.
Branding is what that keeps your customer a returning buyer. Builds loyality and trust. Makes you unique. Understanding the difference between branding and marketing will allow you to build your foundations and – your extensions via marketing. While marketing methods will evolve, and respond to current industry and cultural trends—branding remains the same.
I hope this article finds useful and has almost clear you idea or thought on Branding and Marketing.