On Page SEO Tips to optimize the content of the website…
SEO, a wide term in itself.
Firstly, let’s have a quick tour to What is ON Page SEO? Then will move forward for How to optimize the content for the website using On Page SEO?
Looking forward to having more traffic to your website? You will find some amazing tricks to it in the blog as you read on.
On page SEO, it optimizes multiple components within a website. The role of on-page SEO is, it sets up your site’s pages to move at the top of the search engine results and attract more traffic. You all have heard about meta tags and keyword density when you are looking forward to on-page SEO. In the world of search engine optimization, there are 3 main activities that help your website to get more traffic from the search engine page results:
1. Link Building.
2. Create effective content (blogs posts, infographics, webpages).
3. Optimize your website code, content, meta tags, site structure and make elements “search engine friendly”.
Why is On page SEO important to any website?
It increases your websites overall efficiency.
You can do it once and no need to spend money again and again on it.
It will ensure that your traffic is more relevant and targeted.
It makes good usability.
Let’s have a light on some basics of on-page optimization:
1. Make your website’s structure clear and intuitive.
The way you organize the site structure and navigation is important for both SEO and your visitors. Search engines follow a link structure to find and index pages. If your site is structured well it will be easy for search engine crawlers to index your pages. There is a rule of “three clicks” which says that information should be available to the user within 3 clicks. This is how you should plan it.
2. Page URL
Include the primary keyword in a page URL.
The web pages are optimized for many different keywords in your domain. The simple way to focus on the keyword phrase is to include in the URL address.
Must use hyphens (-) instead of underscores (_) in URLs.
Google reads (_) as a single word so if you use(_) to separate the keyword it will read it as a whole sentence. For example, tips_to_gain_more_traffic will be taken as ‘tipstogainmoretraffic’ which is hard to read.
Go for choosing a static URL address instead of a dynamic one.
A static URL seems like your-domain-name.com/category/tips-to-gain-more-traffic
A dynamic looks like your-domain-name.com/category/?p=056721. It is easy for the search engine to understand the url’s but same time difficult to understand for we humans.
Keep a URL address brief and relevant.
Seeing the link the user should be able to tell about the website URL and what the website is about.
3. Title-tag, meta-description, and ALT-attribute.
Create a short title-tag for every single page of your website.
The role of the title tag is to describe what your domain is all about. It should be short and catchy that attracts your targeted audience.
Use meta-description to present your brand.
A short paragraph displayed under the title tag. The optimal length of a meta-description is between 150-160 characters.
Don’t forget to use ALT attributes for all of the images.
We all know that search engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents.
4. Keywords and keyword phrases.
Use keywords that work well.
SEO is based on keywords. The key to a successful SEO strategy is to find what words users type into a search bar when they look for websites. The best way of doing keyword research is to use the Google Keyword Planner. This free tool is available to anyone with a Google AdWords account.
Mix different types of keywords simultaneously.
Generally, there are three main types of keywords: generic, broad match and a long tail. Each plays a different role in attracting traffic to the website.
The generic keyword is unspecific and is the most competitive one like ‘growth hacking’ or ‘business growth’.
Broad keywords are better in understanding, usually shows relevance towards the website. Like ‘growth hacking for startups’ or ‘business growth tips and techniques’.
Long tail keywords are long phrases like asking questions ‘ how to use growth hacking techniques to expand a business’.
Always mention location to our keyword.
It helps you to optimize your website and your business for both local searches and local clients.
Place your keywords in headlines, subheadings and anchor texts.
Try to focus on one keyword while optimizing a web page.
By focusing on one keyword, you’ll be sure that it gains all the SEO power.
Optimize all images with proper keywords.
Keep track of all your keyword performances, as you start doing SEO.
Pay special attention to spelling and grammar of your content.
We all know content always plays a master role in all your ways. Avoid excessive misspellings and poor grammar that harms your website’s rankings.
Make sure your content is unique and valuable.
A site having information that is unique and valuable will gain more traffic in the SERPs.
Make your content easy to read.
Try to make your content more specific – use pictures, real-life examples, infographics or videos to illustrate information better.
So coming on the conclusion, these were the mentioned most important points to be taken care while doing on page SEO. I hope this article finds useful to you and helped you a lot.
Thank you for your time!